Everything begins with an Idea. Ideas are what change the world, and for generating a great idea you need to be creative, you need to abandon traditional ways of looking at things and make strange familiar and familiarly strange.
It all started many years ago when I had this idea of simplifying and making the concert organization safer. By concert, I don’t mean the big multinational companies that organize events in stadiums. I mean the little nights in clubs, pubs, etc where everyone goes at least once per week.
Having always been interested in music and everything behind it, in my years of organization experience I saw that something was missing. It was all too complicated and mechanical.
On the side of venues, finding a band for an evening, contacting them to establish the price and dates, and knowing if they are good is time-consuming. This time is not available to them due they have other work to do. Not to mention the “no shows” can jeopardize the entire concert and the reputation of who is organizing. How they can trust a band that they don’t even know?
Artists, on the other hand, often find themselves paying membership fees to websites just to find an audience to be engaged. Often the artists play only as a hobby and they have a real job to ensure an economic income. This is a vicious circle for both, and most of the time the event manager finds himself calling bands that have already performed or friends of friends. So for emerging artists, it becomes challenging to make themselves known.
“WHEN SOMETHING IS IMPORTANT ENOUGH, YOU DO IT EVEN IF THE ODDS ARE NOT IN YOUR FAVOR.”
As Beethoven said: “music can change the world“, and that is our goal. We want to involve as many people as possible all around the world and create a real music community. For this reason, we are giving our artists the possibility to host fellow musicians who are on tour in order to establish a bond that one day will create new music projects.
WE CAN CHANGE THE WORLD TOGETHER
COMPANIES WE SUPPORT
Riffer Music supports several non-profit organizations some of which are our partners. We care about the environment and the associations that use music for social purposes.